“Bicycling has a way of bringing more vibrancy to a city,” Beryl Forman aka Miss Boulevard, marketing manager for the El Cajon Boulevard Business Improvement Association, told the Reader in February. “When you see a bunch of bikes in front of a business, it’s attractive, and it draws people in.”

Forman has organized several Bike the Boulevard rides since the beginning of this year, spotlighting the Boulevard’s thriving arts, music, and businesses. Get to know San Diego’s slice of old U.S. Route 80, which once connected the west coast to Savannah, Georgia, and was the site of the 1960 El Cajon Boulevard Riot.

Highlights from Today’s ride include a free BBQ, a stop at the new Tiger! Tiger! Tavern, and a happy hour with free pizza at Luigi’s.

Til Two: 12 – 1:50 4746 El Cajon Boulevard Kick-Off Party & Free Barbeque Balloon ornaments by Judah sponsored by Live Wire

Soda Bar: 2 – 2:50, 3519 El Cajon Boulevard Street Fighter Arcade Tournament - $3 entry fee to compete, winner takes all. Plus Button Mashin' DJs

Tiger Tiger: 3 – 3:50, 3025 El Cajon Boulevard Check what the owners of Blind Lady Ale House just opened on the Boulevard

Lafayette Hotel: 4 – 4:50 2223 El Cajon Boulevard Pool party with DJ Grand Masta Rats!

Live Wire: 5 – 5:50: 2103 El Cajon Boulevard Happy Hour prices & free pizza from Pizzeria Luigi

Pictured: Beryl Forman