Vincent Farnsworth 6:31 p.m., Dec. 4
Mexico’s cruise stops struggling to maintain
Many port destinations are outdated or victims to bad marketing
Mexico’s Secretariat of Communications and Transport has announced that a makeover is due on many ports, which have ceased to host traffic from cruise ships. Port stops along Mexico’s coast line was once a booming business, yet in recent years many have failed to bring in traffic.
Claudia Ruiz Massieu, head of the Secretariat of Tourism, intends to pump life back into the industry by promoting and forming deals with international companies. Ruiz Massieu recently signed an agreement with The Florida-Caribbean Cruise Association (FCCA), which will likely draw more traffic.
Baja stops like Ensenada and Cabo San Lucas still see significant traffic from cruise ships, but have both declined over 36% since 2008. Other ports, such as Guaymas, Sonora and Playa del Carmen, Quintana Roo, have not seen a cruise ship in over 18 months.
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