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The National Advertising Division (NAD), administered by the Council of Better Business Bureaus, has concluded that Callaway Golf's claims for one of its clubs was misleading. In print, Internet, and Twitter promotions, Callaway said its Razr Fit Xtreme driver was "the longest driver in golf." TaylorMade Challenged the claim. Even though Callaway had covered its backside with some disclaimers, the NAD said Callaway couldn't back up its claim.

In another case, Callaway disputed TaylorMade's claim that the average golfer added 17 yards with its ROCKETBALLZ three wood. TaylorMade said the boast was made accidentally and said it has discontinued making it. So that case was closed.

As reported here several times, TaylorMade has swamped Callaway in various market shares in recent years.

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Comments

danfogel July 2, 2013 @ 8:14 a.m.

I started using custom made TaylorMade woods in 1982, though I did switch to a Tour Pure driver. I have tried Callaways, but really don't care for them at all.

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Don Bauder July 2, 2013 @ 8:36 a.m.

danfogel: Actually, there is controversy over whether these hyper-expensive clubs made with space-age metals really do anything for a duffer. They seem to be helping pros, who are driving longer now than they used to do. But the rest of the golfers? Callaway, TaylorMade and other club makers have really not made the case that these snitzy new clubs are worth the money. Best, Don Bauder

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Psycholizard July 2, 2013 @ 7:13 p.m.

Twenty years ago Callaway claimed their big headed clubs were easier to hit well, the consensus seems to be that they are, and others followed their design. A longer shaft will get more distance through more club head speed. Club heads are tested at a constant speed, and radically extra distance is not allowed, so if these clubs worked they'd be cheating. Spend the money on lessons.

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Don Bauder July 2, 2013 @ 7:46 p.m.

Psycholizard: At one point, Callaway was charging $500 for one driver. Best, Don Bauder

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Psycholizard July 2, 2013 @ 10:23 p.m.

Franklin's first law of economics: "A fool and his money are soon parted.".

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Don Bauder July 3, 2013 @ 6:11 a.m.

Psycholizard: Ah, Ben Franklin. He was a Don Juan -- and his pace picked up when he was in France. One cuckolded husband gave his wife a chamber pot with a drawing of Ben Franklin at the bottom. Best, Don Bauder

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