Don Bauder 4:37 p.m., Dec. 27
"Longest driver in golf"? Nope, says regulator
Callaway, TaylorMade challenge each other's ad claims
The National Advertising Division (NAD), administered by the Council of Better Business Bureaus, has concluded that Callaway Golf's claims for one of its clubs was misleading. In print, Internet, and Twitter promotions, Callaway said its Razr Fit Xtreme driver was "the longest driver in golf." TaylorMade Challenged the claim. Even though Callaway had covered its backside with some disclaimers, the NAD said Callaway couldn't back up its claim.
In another case, Callaway disputed TaylorMade's claim that the average golfer added 17 yards with its ROCKETBALLZ three wood. TaylorMade said the boast was made accidentally and said it has discontinued making it. So that case was closed.
As reported here several times, TaylorMade has swamped Callaway in various market shares in recent years.
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