Jeff Smith 2:30 p.m., June 26
The Navy's new assault on bath salts
Navy uses scare tactics to reduce use of bath salt in new public service announcement
The Navy has announced an offensive on a new enemy; bath salts. The announcement comes more than a year after 64 sailors, 49 of which were on the USS Carl Vinson, were busted for possession of the synthetic cannabinoid, Spice.
In the PSA, the Navy does not pull any punches. The 6:37 spot plays like a homemade horror flick, all shot with a point of view camera. The protagonist begins to hallucinate, gets violent with his girlfriend, sees his friend turn into a demon-like creature. The spot ends with the man looking up from a hospital bed.
"When people are using bath salts they are not their normal selves," says Lt. George Loeffler, a Psychiatry resident based at San Diego's Naval Medical Center, in the public service announcement.
"They are angrier. They are erratic. They are violent and they are unpredictable... People will start seeing things that aren't there...Other people talk about seeing demons and things that are trying to kill them....Ultimately, these people are jacking up their brains with the stuff they are doing."
For more information on the new campaign visit http://www.navy.mil/submit/display.asp?story_id=71211