Susan Luzzaro 6:30 p.m., July 31
Artist seeks to use freeway billboard as canvas for Point Loma lighthouse painting
A former San Diego local has a unique plan for commercial billboards: filling them with art, rather than advertisement.
Nathan Horner, who lives in Hollywood but attended art school in San Diego and lived in the area for several years, has launched a Kickstarter campaign seeking $15,000. The money would cover $2000 to create an enlarged print of a painting of the Old Point Loma Lighthouse done by Horner in 2001, another $13,000 would rent a billboard near the intersection of the I-5 and I-8 freeways to showcase the painting for a month.
“I have always felt that the visual space of billboards would be a great way to enrich a community with art, rather than constant images to purchase and consume,” says Horner, who works at Imagic, a large-format printing company that produces artwork for billboards, and who he intends to commission to recreate his work.
“This year is the centennial year for The Old Point Loma Lighthouse, recognizing 100 years of stewardship,” Horner continues. He says he’s long thought about a billboards-as-art project, but the costs deterred him until a friend turned him on to “crowdsourcing” sites such as Kickstarter. Horner says he wants to “share the painting on the grandest scale, in the arena where it will be most appreciated. This seems like the perfect and appropiate time.”
A portion of the billboard would also credit Horner as the artist and advertise his website.
“I originally only wanted the painting on the billboard, but there are no billboards the proper proportions and I did not want to crop or add to the original composition of the painting.”
As of Sunday afternoon (August 18), the campaign had raised $175 in pledges from three potential donors. Horner has given himself until October 11 to raise funding, and if successful intends to install the work in December, or as soon as the billboard he’s selected is available.