San Diego Reader

Naming rights to the San Elijo Lagoon, which lies between the coastal communities of Solana Beach and Cardiff, have been put out for bid, Coast News reports.

“This is a rare opportunity and helps us raise money for the land,” Doug Gibson, executive director of the San Elijo Lagoon Conservancy, told the publication.

The asking price for a business or wealthy donor to attach their name to the Gateway Property, a 3.4 acre parcel at the southern end of the lagoon that the Conservancy purchased to preserve the land from development, stands at $1 million. For those with less cash to spare, $2,500 will get your name on a monument to be erected at the site.

The goal of the Conservancy is to raise funds to repay private loans that financed the $3.8 million purchase of the property in 2011.