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Mexico’s leading wireless provider, Telcel, has began offering a $60 a month unlimited plan in the United States which will include calls to Mexico. Telcel, which does not offer an unlimited plan in Mexico, hopes to prosper on its name recognition while providing its new service across the United States under the similar name of Telcel America.

According to the company’s website, Telcel America is a service provided by TracFone and based in Miami, Florida.

Telcel is a subsidiary of América Móvil, the 4th largest mobile network operator in the world. The company already operates in the U.S. under TracFone, Net10, Straight Talk, and Simple Mobile. According to Bloomberg News, the América Móvil umbrella company already had 21.6 million wireless subscribers in the U.S. by the end of September. The company resells minutes from AT&T and other U.S. companies as it does not own its own network in the U.S.

Telcel and América Móvi is owned by Mexican billionaire Carlos Slim, who has been ranked as the world’s richest person for three straight years.

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