Sophia Zaller 7:30 a.m., July 30
Bonnie Dumanis Wages War for Women's Vote
As national media outlets continue to report on the "war on women", one San Diego candidate for mayor has waged a war of her own in this coming primary election; a war for women's votes.
According to political ad buys purchased with Time Warner and Cox Communications, District Attorney and mayoral candidate Bonnie Dumanis plans to spend $11,855 on 53 ads targeting women voters between the ages of 25 and 49.
The ads will start running on May 7, just under a month before the June 5 primary. Dumanis will run 15-30 second spots, seven-days-a-week, on Bravo and Home and Garden Television Network (HGTV) from 8pm to 11pm. During that same time, Dumanis's campaign will also run ads from 4pm to 8pm on Fox News Channel.
The $11,855 the campaign plans to spend for cable advertisements is in addition to $82,901 worth of ad-time on five local networks, Fox5, CBS8, ABC10, NBC7, and KUSI.
More like this:
- Television Stations Now Required to Post Political Ad Files Online — April 27, 2012
- Dueling DeMaio Ads: Both Carl DeMaio and Anti-DeMaio Group Buying TV Time — April 25, 2012
- Carl DeMaio Launches Television Ad Campaign — April 24, 2012
- Nathan Fletcher To Run 950 Ads on Cox and Time Warner Cable — April 18, 2012
- Bonnie Dumanis Prepares to Launch Television Ad Campaign — April 16, 2012