Chad Deal 2 p.m., Nov. 22
Rumor: Hedgecock May Leave KOGO
According to Jimmy Valentine, his former producer, radio personality Roger Hedgecock may depart KOGO and wind up at KFMB. Valentine stresses that this is rumor; his statement in Dehesa Valley Gazette, his online sheet, has been picked up by others in the local media industry. "Info we get is that Hedgecock's ad endorsement clients have been notified that he will depart KOGO in January (unless taken off the air sooner?) and re-surface at KFMB. Word further is that Rick Roberts will be gone at KFMB opening the 3 p.m.-6 p.m. slot for Hedgecock," writes Valentine.
Hedgecock joined KOGO after he was forced to resign as mayor in 1985. Immediately, Hedgecock, who had been a political moderate, became an arch-conservative. (That's me talking, not Valentine.) Back to Valentine: Hedgecock launched a nationally syndicated radio show in early 2009 under the banner of the Radio America Network. Valentine believes he then left the KOGO payroll and was paid $300,000 a year by Radio America. The show was heard on KOGO in San Diego, which continued to sell local spot advertising. So Hedgecock also got lucrative endorsement fees paid by local advertisers, says Valentine, and KOGO profited. It's not clear why KOGO let Hedgecock go; Valentine suspects that ratings weren't so hot because Hedgecock was delivering the same views as Rush Limbaugh and other right-wingers who air earlier. Hedgecock's national show has failed to crack the top markets, says Valentine, whose break-up with Hedgecock was not a pleasant one.
Remember, at this point this is rumor.