8 a.m., Oct. 23
UCSD Launches "Lead The Way"
On May 11, UCSD’s school of medicine is launching the “Lead the Way” campaign, a new HIV-testing campaign funded by the National Institute of Health.
The goal of the program: test all adults living in the 92103 and 92104 zip codes, and find out if people are willing to take HIV tests if the tests are available.
“This is the first time an HIV campaign has targeted everyone -- both high- and low-risk individuals -- based on the presumption that if everyone is tested for HIV, those found to be HIV positive can be treated with antiretroviral medications, reducing the spread of the disease to others,” says Dr. Susan Little, professor of medicine in UCSD’s Division of Infectious Diseases as well as the lead researcher for the campaign.
“UCSD researchers want to show that we can reduce the spread of HIV now, even without a vaccine. HIV testing is easy, confidential, and is the simplest way to help our local community fight the spread of HIV/AIDS.”
“Lead the Way” will open its first storefront near the corner of Park Boulevard and University Avenue in Hillcrest, where participants can get a free HIV test or take a brief survey.
On June 8, trained test-givers from UCSD’s Antiviral Research Center will canvass Uptown neighborhoods, going door-to-door to administer the test or conduct the survey.