Mike Madriaga 10:30 a.m., April 29
Advertisements may soon be found at trailheads and park entrances in Encinitas. On Wednesday, the city council will consider an agreement that would allow companies to post advertisements at trails and parks in exchange for free pet-waste bags.
In the agreement, drafted by director of Park and Rec Jim O'Grady, there will be 37 types of businesses allowed to purchase space on 21 sponsor signs throughout the city. The types of businesses allowed to participate run the gamut from dog groomers to mortuaries to jewelry stores.
The program, reads the draft agreement, will save the city $16,000 every year; the cost of purchasing the 430,000 doggie bags needed to stock the city's pet stations. Upon receiving the bags, the city will be responsible for placing the bags at the sites.
After staff time and the cost to manufacture and place the signs at the locations, O'Grady estimates the program will bring in upwards of $200 to $800 per year in additional revenues.
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