Ian Anderson 6 p.m., March 7
- Community Blog
- Jet West
Social Media and Emailer Tool - Marketing 101
I wanted to share some thoughts on some marketing tactics that have helped our band. With how fast technology is evolving, the use of social media sites and emailers are the new wave of today's band/business success.
All of these applications could really have their own entry, but the impact of these together maximizes sales and long term retention for any band or business.
Social Media, Email, Perception:
Social Media: Have a # of various online websites (industry specific). (Blogs, MySpace, Facebook, Twitter, etc). This is a great way to retain clients for future opportunity. Plant the seeds and as your company grows, so does your fan/client base. Upload as much content as possible (songs, videos, photos, links to other sites, bios, etc).
Email: Email can be the secret to any band/business in the long term. 1-email every 2-4 weeks at the most, I say one every 4 weeks. Provide upcoming event links, new social media websites, press news, a what's new section.
Mail Chimp is a great website that allows you to pull detailed analytics for all of your email campaigns. Know how many people opened an email, unsubscribes, opens, link click throughs, etc.
Perception: Perception is how you are perceived at any given time. Make sure you have a few social media sites with some photos and a video, list some bio's and any other content and upcoming events for your band/business.
Your branding image should be consistent with all various social media sites, websites, emailers, etc. Change is good too, though keep it consistent throughout all of your various social media sites and upcoming emails.
I have heard often times that there are great bands, young or old, that find it hard to get bigger shows, play to sold out local shows or get the sales they thought they would get. It is all about retention and be you have to play the #'s game.
In the end, develop these marketing tactics, get involved in the community and go support live music.
Here's the link to my band:
Chris Warner Jet West