[Translated by Fulano from an article in the July 5, 2012 issue of Frontera, a Tijuana newspaper.]

Whomever uses the name of Tijuana for soap operas, movies or songs could be sued because the name is protected, said José Guadalupe Osuna Millán, governor of the state of Baja California.

The head of Baja California was referring to some recent foreign movies that are about the negative side of Tijuana and offend its image.

"We are talking about Mel Gibson (Get the Gringo) which could be filmed here, I am opposed to this. They have asked to use the penetentiary, I said no. It could be filmed in Veracruz, but if we are spoken of like that and they use the name of Tijuana, they can be sued," he said.

He recalled that ever since he was the Mayor, he spoke out against the media that created a negative image of Tijuana, as it harmed the city.

"I recall during my term as mayor of Tijuana a discussion with a television organization (Televisa) where I was opposed and I told Raúl Araiza he was not going to film a soap opera named Tijuana because it was degrading to Tijuana and did not present the reality," he said.

"The name cannot be used for movies, soap operas, nor songs mentioning the city of Tijuana." Osana Millán said that together with mayor Carlos Bustamante they will investigate and if necessary carry out the actions necessary to correct it.

"You will not find these displays resonating with the authorities," he concluded.

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