David Dodd 2:33 a.m., May 19
U-T, N.C. Times Report Circulation Figures Under New System
The Audit Bureau of Circulations (ABC) today (May 3) reported circulation figures for U.S. newspapers. However, ABC has changed its methodology and definitions, and recommends that current figures not be compared to previous numbers. Daily print (Monday-Friday) circulation of the Union-Tribune for the six months ended March 31 was 204,967. Sunday print circulation was 289,042. When digital replica editions (same editorial, layout and run-of-press advertising) is included, the daily total becomes 218,614 and Sunday 296,272. North County Times daily print circulation was 58,685 and Sunday 66,261. With the inclusion of digital replica and branded editions (those aimed at a special geographic or demographic audiences), daily came to 80,402 and Sunday 83,151. (The U-T did not report branded circulation separately.)
The U-T reported total web activities of 3,504,193. The Los Angeles Times reported total web activities of 33,063,095. The North County Times did not report this number.