Don Bauder 9:45 p.m., March 11
Tourism Up Moderately
Americans are traveling again, although the rebound is mild. According to Smith Travel Research, U.S. hotel occupancy is up 5% thus far this year while the average daily room rate is down 1%. In San Diego, occupancy is up 5.9% year to date, but the average daily room rate is down 3.9%. La Jolla-based tourism guru Jerry Morrison points out that financial woes have hit San Diego hotels. In August, U.S. occupancy was up 6.4% and the average daily room rate up 1.7%. In San Diego, occupancy was up 4.7% and room rates up 1.7%.