Scott Marks 1 p.m., March 13
Union-Tribune Circulation Continues Falling; North County Times Edges Up
Union-Tribune circulation fell for the six months ended Sept. 30, according to data released this morning (Oct. 25) by the Audit Bureau of Circulations. North County Times was one of the few papers going up. According to Dow Jones, average weekday circulation for 635 U.S. dailies dropped 5% in the period. But the decline had been 8.7% for the six months ended March 31 and 11% through Sept. 30, 2009, so the rate of decline appears to be receding, although newspaper circulation has been dropping for decades. Sunday circulation was down 4.5% in the most recent period. The drop of the last six months is attributed to weak advertising and competition from digital technologies.
Union-Tribune Sunday circulation dropped to 286,518 from 309,573 for the same period of the prior year. Monday-Friday was 224,761 versus 242,693 a year earlier. North County Times Sunday circulation for the period ended last month was 71,290, up from 71,082 in a year ago. Monday-Friday was 69,991, up from the previous year's 69,560.
Orange County Register slipped to 265,343 from 288,174 Sunday and to 182,391 from 212,293 Monday-Friday a year earlier. Los Angeles Times dropped to 901,119 Sunday from 983,702 a year earlier and to 600,449 Monday-Friday from 657,467 for the same period a year earlier.
The Wall Street Journal remained the largest newspaper by weekday circulation with a 1.8% gain to 2.1 million copies from a year earlier. That includes online subscribers, who are charged. USA Today, which was displaced in first by the Journal last year, remained in second place with a 3.7% decline to 1.8 million.