Don Bauder 7:49 p.m., May 22
Union-Tribune Circulation Drops 9.53 points
Monday through Friday average circulation numbers for the San Diego Union-Tribune have dropped 9.53 percent for the six months ending March 2009 from the same period the year before, according to numbers just released by the Audit Bureau of Circulations, the industry audit group, and reported by Editor & Publisher. U-T daily circ was 261,253, enough to keep it at the very bottom of the list of the nation's top 25 biggest papers. Some of those papers did better, some worse, but all except the Wall Street Journal, up .61, fell. The L.A. Times dropped 6.55 percent. The San Francisco Chronicle fell 15.72 percent. The New York Times dropped 3.55 percent. Editor and Publisher reports the declines are now materializing at a "record rate." Sunday U-T numbers were down about 7.5 percent.
The U-T numbers:
Daily circulation, this period: 261,253 Last year's period: 288,785
Sunday circulation, this period: 330,848 Last year's period: 355,537