Ken Leighton noon, March 12
U-T Continues To Overstate Its Circulation Publicly, but a Potential Buyer Won't Be Fooled
On April 28 of this year, the Audit Bureau of Circulations, the official statistics-keeper on newspaper circulation, reported that the Union-Tribune's Monday-Friday circulation was 288,669 for the first six months of 2008. The U-T told its employees recently that June 2008 daily circulation was 276,829, down from 281,105 In June of 2007. For the week ended July 13, daily circulation was 269,159. But on July 24, when Copley Press announced that it had put itself up for sale, the company stated on its website that the paper's daily circulation "exceeds 300,000." The Associated Press that day reported that the daily circulation was 314,257. These are large variations. A potential buyer -- if one surfaces -- will scrutinize these claims.