Mike Madriaga 9 a.m., July 25
Fish Fetish - Frutas
As an expression of gratitude for a wild upbringing, every Friday morning my partner Heather takes her childhood Nana to get her hair done, followed by a weekly brunch. This usually takes place at Frutas in Chula Vista, where I am a sucker for the Salmon Tortas.
We usually split this avocado-filled, Mexican-style, fish sandwich in half. I have to take the jalapeños out of my side, though, since I'm a wimp when it comes to spicy food. I have to say, the texture of the torta bread and salmon are in perfect harmony with the flavor of fresh avocados, onion, tomato, and mayo — it's a synesthesia between the senses of taste and touch. And the $6.25 price is more than fair, based on the size of this thing.
So Frutas has been in business for ten years and has recently opened a new location in National City based on its success. They specialize in fresh fruit juices and smoothies, with soy and lactose-free options. It's kind of a unique regional-hybrid with a menu offering traditional Mexican liquados, mixed with a bit of Jamba Juice aesthetics, and a focus on healthy eats. They even have a drink called Raise the Dead, which consists of oranges, carrots, beets, celery, lemon, and salt — where the theme seems to be Dia de los Muertos and hangovers.
There are no burritos or tacos — instead, we're talking salads, sandwiches, and tortas. Whereas many taquerias don't offer fish or veggie tortas (on their menus, at least), Frutas has a choice between tuna, crab, veggie, or salmon tortas, in addition to the meat options.
Surprisingly, Nana, who is hard to please in her 70s, loves Frutas!
616 Broadway Chula Vista, CA 91910
Open Monday - Saturday 7AM to 9PM, Sunday 7AM to 8PM
Parking in front
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