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Is it just me?

Am I the only person who believes Carlo Rossi’s cheap growlers of burgundy are just as good as more expensive plonk?

I like the stuff. I say a lot of this wine business is driven by image, nada mas.

Like, this scene at my place the other day.

Al (brother-in-law slurping the burgundy I'd poured in the kitchen): My boy! What nose. What body. And the finish? A lover’s kiss. What do you think, dahling? Blackberry? Cherry? Chocolate?

Penelope (his wife): Well dahling, it’s certainly drinkable. Imagine, drinkable plonk at Ed’s! Balanced, I’d say, strong mouth, supple tannins. Must be ’09, that beautiful wet spring…

Al (to me): So! Finally able to afford a decent wine, eh, Edward? Could I see the bottle?”

Me: Sure. Uh…oh wow! Is that a tarantula on your head?

Carlo Rossi’s burgundy 4-liter growler, $8.39 at Vons during “1/3rd off” special. Next two days. It's a steal. But even after, it's still a deal. Just remember to serve it from the kitchen.

Image!

Gabbiano 2009 Chianti is a bargain - 750ml for $6.64. But the Carlo Rossi 4-liter growler (over five times the amount of vino!) is less than two bucks more.

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Deal's on two more days.

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