Early poll results for U-T website visitors today show about 60% of SDG&E bill payers cannot figure out exactly what they are being billed for.

Fully one third of the 128 website visitors responding to the poll say they don't care what the bill says; they just pay it, regardless.

From this we can conclude that the vast majority of us are clueless about how SDG&E comes up with our monthly billing and wouldn't know what to do about it even if they could.

This appears to contradict early SDG&E expectations that consumers, stung by higher daytime rates under PeakShift at Home after the California Public Utilities Commission approves of the A1007009 application for PeakShift at Work/PeakShift at Home, will start a mass movement to doing laundry sometime after Happy Hour, or just leave it to be done on the weekends.

Perhaps this does help to justify SDG&E's request to bill uf $118 million for advertising over the next half-decade, trying to convince us that paying much more for daytime business hour electricity usage is a consumer benefit.


The SDG&E PSW/PSH A1007009 Application, a rate hike proposal to drive small business and residential consumers out of the daytime business week electricity market:

http://www.sdge.com/regulatory/documents/a-10-07-009/Application.pdf

SDG&E employee testimony proving that we really, really need to pay the $118 million:

http://www.sdge.com/regulatory/A10-07-009.shtml

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