Jeff Smith 6:35 p.m., June 27
The Big Screen Percolates Tempest in a Coffee Cup
All I wanted was a cup of coffee.
This story concerning AMC Fashion Valley's unwillingness to allow outside coffee to be consumed during morning press screenings seems to have struck a responsive cord in the critical community.
FishbowlLA led the charge. "(Marks) says he’d only be too happy to buy coffee from the concession stand," writes Richard Horgan, "if it were open, and pleads at the end of the article for AMC to not let their acronym double for 'A Mocha Controversy.'”
Next up, Matt Singer at Indie Wire who was quick to observe, "AMC is now enforcing their rules about outside food or drink, which means San Diego critics are boiling with rage. Or rather they would be boiling with rage if they weren't so sleepy due to their lack of caffeine."
Even His Royal Thumbness, Roger Ebert, couldn't help but tweet his indignation:
Calls to AMC Entertainment to help put the great coffee debate to rest proved fruitless. The manager at Fashion Valley suggested I call AMC Director of Public Relations, Ryan Noonan (who is out of the office and not checking his voicemail until May 31), and their offices are closed today in observance of Good Friday.
Mr. Noonan returned my call and here's the game plan: if the theatre is not open for business during a morning screening, we're allowed a cup of Starbucks. If the concession stand is open, the only coffee critics will be allowed to consume on the premises is the Seattle's Best sold at the snack bar.
More like this:
- Movie fashion by Siobhan Braun, Jr. — Sept. 20, 2012
- Critics Barred from Bringing Starbucks into AMC Fashion Valley — April 4, 2012
- AMC Palm Promenade 14 (Marked Down from 24) — April 2, 2012
- Michigan Man Files Suit Against AMC Theatres Over Costly Concession Prices — March 6, 2012
- Unlimited Theater Movies for $50 a Month? Nope. — July 3, 2011