Brandon Hernández 9 a.m., March 11
Resistance Is Futile
Sigh. Just in case you still had hopes that the relationship between the Kiddie-Borg - er, Disney - and Pixar would somehow allow the latter to avoid being "seared with trade; bleared, smeared with toil," I will report seeing this before last night's screening of Green Lantern:
Never mind the sequels, we've got the tie-ins! Insurance, auto parts - hell, maybe even a Lightning McQueen coupe from Chevy! Why, the commercial possibilities are endless!
Oh, you say they've been doing this for a while now?
Never mind, then. I'm just amazed that Ratatouille even got made - it was, after all, a film that openly attacked the idea of merchandising an artist into oblivion:
Yes, yes, I suppose it's possible that they're going for a Spielberg vibe - for every Amistad, a Jurassic Park, etc. - but you know what?
More like this:
- New feature: free movies of the week. — Aug. 24, 2012
- A Closer Look at the Trailer for Blackthorn — Aug. 30, 2011
- A Closer Look at the Trailer for A Very Harold and Kumar 3D Christmas — Aug. 11, 2011
- In Space, No One Can Hear You Steal — June 29, 2011
- Uh-oh. — June 16, 2011