Daniel Powell 2 p.m., Feb. 26
A Closer, er, Wider Look at the Trailer for Men in Black 3: The Blackening
No, that's not the real title. And you know what else? I'm not going to post the trailer here. You know why? Here's a press release to tell you why.
SONY PICTURES TAPS UNIQUE GLOBAL DISTRIBUTION ASSETS OF THE COMPANY TO LAUNCH WORLD’S FIRST LOOK AT “MEN IN BLACK™ 3”
Vast Collection of Owned or Affiliated Channel, Gaming, Retail, Online, Social, and Mobile Assets Used to Launch Teaser Trailer for Highly Anticipated Film, Reaching Nearly Three Quarters of a Billion Consumers Around the World
The launch event, which was announced today by Jeff Blake, Chairman of Sony Pictures Worldwide Marketing and Distribution, will reach a potential audience of 749 million people around the world. Men in Black 3 the movie will be released in theaters worldwide on May 25, 2012.
[Two things. First, they couldn't have scrounged up that last million to make it an even 750? Second, "launch event"? Releasing a trailer, no, make that a teaser trailer, is now an event that requires launching? A trailer for the third installment of a franchise that saw its last, unacclaimed release a decade ago?]
The trailer will launch worldwide at 11 a.m. GMT on Monday, December 12, 2011 and will be available in 19 languages... Sony will use the unique reach of its leading subsidiaries across technology, retail, and networked entertainment to unveil the first look at this highly anticipated film. The trailer will appear on numerous Sony networks, internet sites, and other properties, including:
Sony Pictures Television networks worldwide; AXN, Sony Entertainment Television, Sony Movie Channel, Spin, Animax, Game Show Network, and other Sony channels reaching over 577 million homes around the world (on air and on their accompanying websites); Sony Entertainment Network, which services tens of millions of consumers worldwide, delivering digital movies, music and games to PlayStation®3 and PSP® through the PlayStation®Network, as well as connected BRAVIA® televisions, Sony Blu-ray Disc™ players and home theater systems, PCs including VAIO® PCs, Sony Ericsson Xperia™ mobile phones, and Sony Tablet; Websites (67 million visitors); PlayStation.com, Sony.com, SonyEntertainmentNetwork.com, Crackle.com, SonyPictures.com, Mobile apps (5 million users); Sony Pictures; Crackle; Sony channels and pages on social media platforms (Facebook, Twitter, YouTube, etc) (20 million fans); Times Square digital board in New York City; and Sony owned retail stores, Sony franchisees, and Sony authorized dealers worldwide.
Blake said, “We are always looking for new, innovative, and creative ways to reach moviegoers, and that is especially true with a title like Men in Black, one of our most important franchises. Everyone at Sony felt that this was a fun and unique opportunity to marshal our forces in an unprecedented way and it’s exciting to see the entire group of companies flex its marketing muscle in unison. We believe it gives this trailer launch a distinct, compelling, and significant impact with moviegoers around the world.”
[Again, it's not the trailer that will have the impact - it's the trailer launch. Anyway, if you manage not to see the trailer, you certainly can't blame Sony for not trying.]