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Regal Entertainment Group is making a plea for relevance in the age of Netflix. "There are millions of stories to be told," reads the text on the big screen. "Stories of heroes and legends," etc., etc. But as the action behind the text heats up, the picture gets smaller and smaller, and the sound gets tinnier and tinnier, until eventually, we're looking at the movie as it plays on a computer monitor. "No movie should be reduced to this," proclaims the text. "Go big or go home."

I get the sentiment. It's sort of what David Lynch is getting at here (language alert):

But it strikes me that there's a danger in that slogan, "Go big or go home." It seems to me like the audience might very well just shrug and say, "Okay," then get up and, well, go home.

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