Dave Rice 5:03 p.m., Aug. 1
Annals of Product Placement: The Dark Knight Rises [SPOILER]
Poor Bane. Looks like the Batsuit can get a mite whiffy under the arm...
On the one hand, we're a little surprised to see an auteur like Chris Nolan taking such a mercenary approach to merchandising. On the other, kudos for making your tie-ins relevant to the story. Wouldn't you expect Batman to wear a deodorant made by Wayne Chemicals?
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