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In response to U-T San Diego's new, shortened IHOP/KFC-style moniker, San Diego Reader Announces New Company Brand Name

"Now, it's just 'R.' Or maybe 'R: SD.' We're still deciding. But yeah. Something short. And hip. Edgy, even."


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Ponzi Jan. 3, 2012 @ 4:49 p.m.

I expected the UT would change its name to “Papa Doug’s Dispatch”


CarlsbadSteph April 13, 2012 @ 12:17 p.m.

I've been "reading the Reader" for 25 years! Why change the name?


Dave Stewart April 13, 2012 @ 1:30 p.m.

Dude, read the name of the blog!!! HAHAHAHA


dwbat Sept. 10, 2013 @ 5:44 p.m.

Since that lonely "R" didn't take off, let's try something else. The Reader kicks butt and takes names, so how about this name? Rough


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