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UCSD prof a behavior manipulation guru

I took the course in operant conditioning given by B.F. Skinner at Harvard in 1961. It featured a new wrinkle, called the "teaching machine." The "machine" had you write answers on a long paper tape, rather like an adding machine roll (who remembers them?); the questions were on another roll, and you got from one question to the next by using a ratcheted lever. The key to learning appeared to be slicing the lesson into thousands of tiny pieces, fed to you one by one by the machine. "Operant conditioning is also called _ _ _ _ _ modification," for example, wanted you to fill in the word "behavior." The next question would be "Operant _ _ _ _ _ _ is also called behavior _ _ _ _ _ _ _ _ ," and you had to write "conditioning" and then "modification" on the tape. Thus, agonizing step by tedious step, you ended up learning the whole sentence. Except for me. I couldn't focus. One of the readings in the course was Aldous Huxley's "Brave New World." I kept writing "The Nile is the longest river in Africa" on my tape, no matter what the question. Another phrase I repeated came from another of the readings, by Joseph Wood Krutch, an opponent of Skinner's, who came in for a lot of ridicule in the lectures. My failure to modify my behavior adequately got me a C- in the course. But I've dined out on it often in the fifty years that followed, so I think my parents and the National Merit Scholarship Foundation got their money's worth. I became a much more dialectical thinker, but I am grateful to Skinner for showing me how what looks like a nice, liberal vision of a free society is just a hair's breadth away from a despicable vision of a boring and highly unfree monoculture.
— June 20, 2012 8:53 p.m.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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