Brandon Hernández

Brandon Hernández is a Reader contributor. See staff page for published articles.

Comments by offdutyfoodie

Early Look: Bagby Beer Co.

601 S. Coast Hwy. Cheers!
— September 9, 2013 9:18 a.m.

Truth in beer reporting and other novel concepts

As someone who does sales for an app that sells premium packages to brewery owners, I can see where you would take issue with a part of my article. To be clear, I’m not saying that completely compromises one’s ability to report truthfully on the quality of a brewing company’s beers. However, as proven by the majority of the prose composed by those types of businesses pertaining to brewing companies, it often does create a situation where the business does not find it in their best interests to be critical. It simply doesn’t fit the business model. If they are able to, and I’m sure there are such businesses, more power to them! As for your comment about my fully and often disclosed employment at Stone Brewing Co., that is independent of my writing career, yet it is something I disclose on this site, all of my social media sites and with great regularity in my articles. I mention I changed career paths to be a part of the craft beer industry in this very piece. Generally, I don’t write about Stone, since I can’t really be viewed as objective. I can tell you an event is going to happen at Stone or a beer is going to be released by the company because that’s purely informational. Even so, rather than report news on Stone developments, I let the rest of the writers out there handle it. It’s best that they do instead of me, and I realize that. I have been writing about craft beer for many years, never changing course along the way. I have a body of work that spans over 20 publications which is out there for the world to see which I can and do stand by.
— August 13, 2013 11:10 a.m.

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