Diamonds Forever is a unique family-owned jewelry store in Point Loma. We specialize in engagement rings, custom design, and heirloom repair and redesign. As your personal jeweler, you get our undivided attention. Our mission is to create what you truly want instead of trying to sell you what we have in our showcases.

We are passionate about what we do and it shows. We create each piece of jewelry as if we are going to wear it ourselves or present it to a loved one. We believe that jewelry is one of the most significant ways to celebrate life. To think that we are creating future heirlooms is something for which we feel very honored.

Jenny Seligmann, owner of Diamonds Forever, is a native San Diegan with an education that sets her apart from the majority of jewelers. Not only did she study at the prestigious GIA, she also studied jewelry design and fabrication under a prestigious fabricator in the industry. Jenny can't remember a time when she wasn't fascinated with jewelry. This is her passion and what she was born to do. Her enthusiasm is contagious!

If you are free Thursday, April 26, please stop by. We are having a GOLD FOR GOOD charity event to help abused children that have been subject to human trafficking and slavery. We want to do our part to help build a shelter for these kids. There are several ways to help. For more information: http://diamondsforeversandiego.com/gold-for-good-benefit-for-local-children

Please feel free to stop by anytime. We would love to meet you! If you have any jewelry that hasn't been examined by a jeweler in the last six months, bring it with you. We'll inspect and clean it for you and make sure nothing is amiss free of charge. Or, if you ever have any questions about jewelry, please feel free to give us a call at 619.223.2151.