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Best soda ever spotted at Bev-Mo!

Go for the 5-cent wine sale, but don't forget to pick up a few bottles of this classic pop.

Moxie.  The original soft drink.
Moxie. The original soft drink.
Place

BevMo!

3210 Rosecrans Place, San Diego

Place

BevMo! La Mesa

8410 Center Drive, La Mesa

Bev-Mo, home of the 5-cent wine sale, stocks plenty of nonalcoholic beverages. Some of those are sodas, and one of those sodas is Moxie, which claims to be the original carbonated soft drink, produced since 1885.

Sponsored
Sponsored

Yes, Moxie. The single greatest soda pop ever bottled. With its besuited Moxie Man logo, orange colorways, and distinctive bitter taste, Moxie is not like other sodas. It’s not as sweet, for starters. Coca-Cola has 39 grams of sugar per 12-ounce serving. Moxie has “only” 25 grams. Sure, that’s still sugary, but math says that Coke has 50% more sugar than Moxie, and the taste reflects that. Part of Moxie’s notoriously bitter taste comes from Gentian root extract, which is a primary ingredient in Angostura bitters, and one of the most bitterly flavored compounds in the world. Slow to grow and badly endangered, Gentian root has long been used by herbalists as a panacea, and by New England soda makers as a flavor in the best pop in the world.

Of course, most people have never tasted the stuff, because it’s rarely seen outside of New England. It is the quintessential New England beverage, having been invented by a Mainer, first-produced in Massachusetts, and currently headquartered in New Hampshire. New England remains the fountain from which all Moxie adoration springs.

Put it this way: in the eyes of many, Dunkin Donuts’ coffee, Narragansett Lager, and coffee milk all bend a knee to Moxie when it comes time to crown the King of New England Beverages.

This matters because San Diego teems with former New Englanders, many of whom will be delighted to find a bottle of Moxie in their nearest Bev-Mo. Everyone else ought to try the stuff because it’s fantastic, especially with a splash of Jameson, because the more-delicate flavor of Irish whiskies doesn’t bury the delicate soft drink’s unique character.

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Moxie.  The original soft drink.
Moxie. The original soft drink.
Place

BevMo!

3210 Rosecrans Place, San Diego

Place

BevMo! La Mesa

8410 Center Drive, La Mesa

Bev-Mo, home of the 5-cent wine sale, stocks plenty of nonalcoholic beverages. Some of those are sodas, and one of those sodas is Moxie, which claims to be the original carbonated soft drink, produced since 1885.

Sponsored
Sponsored

Yes, Moxie. The single greatest soda pop ever bottled. With its besuited Moxie Man logo, orange colorways, and distinctive bitter taste, Moxie is not like other sodas. It’s not as sweet, for starters. Coca-Cola has 39 grams of sugar per 12-ounce serving. Moxie has “only” 25 grams. Sure, that’s still sugary, but math says that Coke has 50% more sugar than Moxie, and the taste reflects that. Part of Moxie’s notoriously bitter taste comes from Gentian root extract, which is a primary ingredient in Angostura bitters, and one of the most bitterly flavored compounds in the world. Slow to grow and badly endangered, Gentian root has long been used by herbalists as a panacea, and by New England soda makers as a flavor in the best pop in the world.

Of course, most people have never tasted the stuff, because it’s rarely seen outside of New England. It is the quintessential New England beverage, having been invented by a Mainer, first-produced in Massachusetts, and currently headquartered in New Hampshire. New England remains the fountain from which all Moxie adoration springs.

Put it this way: in the eyes of many, Dunkin Donuts’ coffee, Narragansett Lager, and coffee milk all bend a knee to Moxie when it comes time to crown the King of New England Beverages.

This matters because San Diego teems with former New Englanders, many of whom will be delighted to find a bottle of Moxie in their nearest Bev-Mo. Everyone else ought to try the stuff because it’s fantastic, especially with a splash of Jameson, because the more-delicate flavor of Irish whiskies doesn’t bury the delicate soft drink’s unique character.

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