Those holiday gift cards gathering dust in your drawer are now good for something other than a day at the movies, an elaborate latte, and a few plates of lackluster potato skins.

Adult website Naughty America, based out of Little Italy, recently announced that they are accepting cards from nearly 90 popular brands in exchange for access to over 5000 videos.

"Nothing says America like the freedom of choice," said Naughty America founder Andreas Hronopoulos in a release sent out on the first of the year, adding in a Huffington Post dispatch: "Instead of using a gift card for a $5 coffee, you're getting a porn subscription."

Valued at just a shave less than credit-card memberships, a $15 gift card is good for 16 days, while $200 gets 612 days of anonymous access to the site, which specializes in MILF videos.


A third-party site is reimbursing Naughty America for the gift cards. Among the accepted cards are those from retailers including Walmart, Starbucks, Best Buy, and Target.

The press release notes that “Some Target gift-card holders may get the most bang for their buck with a trade-in because the retailer, which encountered a security breach over the holiday season, reportedly sold an unidentified number of gift cards that were not properly activated.”

Read more on San Diego’s lucrative porn business, including industry giants Naughty America, in a dispatch from Reader contributor Dave Good in San Diego Magazine.