• Story alerts
  • Letter to Editor
  • Pin it

A special guest editorial from Del Mar Racing VP of Marketing Greg Dodo:

In 2001, I was tasked with beating a dead horse back to life. The glory days of the Del Mar Racetrack seemed long past. Attendance was down. Our image was fading and grimy. But I changed the conversation: away from gambling and toward socializing. I made the Racetrack the place to be — and more importantly, the place to be seen. I made it "Cool As Ever." And that slogan gave us a helluva ride.

But ten dead horses into the 2014 season, I realized it was time to change the conversation yet again. I'd been watching that one TED talk, "Bug or Feature?" You know the idea: companies took apparent problems with their product and found ways to present them as advantages.

Now, we can't seem to fix the problem of horses dying on our track. Hell, we can't even figure out exactly why they're dying. So, we've got an apparent problem. But then, I started thinking. Why do people go see car races? To see men go fast in big machines, sure. But also, to see the spectacular crashes. Fans don't like to admit it, but the danger of violent death, right before their eyes, is part of the thrill. Wheels flying, fire everywhere, bent bodies and bent metal — awful, terrible, stuff. And yet that's the stuff that shows up on the highlight films, and on YouTube.

You see where this is going. I decided to let my bug serve as a feature. Nobody here at Del Mar would ever intentionally hurt a horse. But if we all go in with the knowledge that horse racing is an inherently dangerous business, that something tragic could happen out there at any minute...well, maybe that's one more reason to watch. That's the reasoning behind our new tagline: Del Mar Racing: As Real As it Gets.

  • Story alerts
  • Letter to Editor
  • Pin it

Comments

shirleyberan Aug. 7, 2014 @ 2:15 p.m.

Cocktailing with bloody grass or turf. What's your pleasure?

0

clockerbob Aug. 7, 2014 @ 2:46 p.m.

If Lief or Joe Harper were concerned about the welfare of the horse colony they would have rapidly requested the drug test results of the horses that collapsed or broke down. Then, question the attending vets as to what drugs were administered pre-race.

Several of the 11 horses that died or broke down at Del Mar were labeled collapsed. I believe that deaths that were labeled breakdowns really collapsed. Drugs are a cause of a runner legs folding. If it takes ten months for drug test results from Del Mar's current and future dead or mangled thoroughbred racers and its found that the same drug was administered to all.

1

Sign in to comment

Join our
newsletter list

Enter to win $25 at Broken Yolk Cafe

Each newsletter subscription
means another chance to win!

Close