The image above is taken from a Paramount Pictures ad that ran in Vanity Fair back in February of 1920. (The magazine is running a bunch of its old content on its website in celebration of its 100th year. It really was something back in the day.) The text of the ad, noted without comment, is as follows:
"I'd like to see it right over again." To make you say that, it's got to be a pretty good picture. But those better pictures are not so rare as they used to be. You've noticed that.
More and more often you run across them. Genuine portrayals of human virtues and ventures and follies and perils that are all the more fascinating because so clipped-from-life, as it were.
The kind of motion picture that carries you off like an aeroplane — and you've no desire to get back to earth till the journey's end.
The kind — as you've probably noticed also — that bears the brand name Paramount.
In every Paramount Artcraft Feature, Famous Players-Lasky Corporation recognizes no limits on the scenes but the earth. No limits on the machinery but machinery. No limits on the cost but money. No limits on the plot but clean, new, and thrilling.
And that's what brings the encores from you!