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San Diego tourism lags other California cities

Billion-dollar infrastructure deficit to blame?

San Diego hotel occupancy continues to lag the results of Los Angeles, Orange County, and San Francisco, according to Smith Travel Research numbers.

Hotel guru Jerry Morrison of Encinitas blames this year's weak performance on the funding cutback of the San Diego Tourism Authority and the impact of the sequester.

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For the year to date through September, San Diego hotel occupancy is up only 0.8%, while San Francisco is up 2.8%, Orange County up 2.6%, and Los Angeles up 1.8%. San Diego also lags the other three California coast destinations in average daily room rate and revenue per available room.

Significantly, Morrison compares 2013 results with the same period of 2007, when the Great Recession was just gathering steam. San Diego's occupancy rate, average daily room rate, and revenue per available room are all in the minus column, while the other three metro areas are up — sturdily, in some cases.

Clearly, the funding cutback and the sequester are not significant factors over that six-year period. Something else is wrong. Some are finally suggesting that San Diego's billion-dollar infrastructure deficit — particularly the bad shape of parks, beaches, and other tourist draws — may be negatively impacting tourism, as well as the lifestyle of local residents.

In short, rundown roads and parks may be turning away potential tourists.

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San Diego hotel occupancy continues to lag the results of Los Angeles, Orange County, and San Francisco, according to Smith Travel Research numbers.

Hotel guru Jerry Morrison of Encinitas blames this year's weak performance on the funding cutback of the San Diego Tourism Authority and the impact of the sequester.

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For the year to date through September, San Diego hotel occupancy is up only 0.8%, while San Francisco is up 2.8%, Orange County up 2.6%, and Los Angeles up 1.8%. San Diego also lags the other three California coast destinations in average daily room rate and revenue per available room.

Significantly, Morrison compares 2013 results with the same period of 2007, when the Great Recession was just gathering steam. San Diego's occupancy rate, average daily room rate, and revenue per available room are all in the minus column, while the other three metro areas are up — sturdily, in some cases.

Clearly, the funding cutback and the sequester are not significant factors over that six-year period. Something else is wrong. Some are finally suggesting that San Diego's billion-dollar infrastructure deficit — particularly the bad shape of parks, beaches, and other tourist draws — may be negatively impacting tourism, as well as the lifestyle of local residents.

In short, rundown roads and parks may be turning away potential tourists.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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