Allison Andrews, founder and Director of San Diego fashion week, doesn't want to mimic New York's fashion week in San Diego.
"That's not what we are about," Andrews says, "New York is for the legacy designers. We are about the emerging designers. Fashion week San Diego is authentic and raw. That's what makes us different."
FWSD will take place this fall at the Broadway Pier on October 2nd-6th. Tickets are available online and range in price from $1,000 for a backstage VIP ticket, to $50 for general admission.
"We are taking over the whole Pier. It's epic. You can't get more San Diego than that," adds Andrews.
Amanda Wesselman of Makeshift Apparel is among one of the 26 designers selected to participate in this year's fashion week.
The 25-year-old designed her sequined blue dress.
"My last collection was inspired by the Adam's family. The collection I am working on for Fashion Week San Diego is geometrical inspired. It's structured and edgy." Wesselman says.
You can find Makeshift Apparel items sold at Home in North Park and Escondido. You can also purchase items from Ilovemakeshift.com
Victoria Roberts of Wishnow Designs, is a self-proclaimed Theatre nerd. The 24-year-old designer is basing her Fashion Week San Diego collection after a Midsummer Night's Dream.
"It will be playful and beautiful with a dark side," Roberts said.
Roberts’s interns for Zandra Rhodes, a famous designer who has created pieces for Princess Diana, Jackie Onassis, Elizabeth Taylor and Freddie Mercury.
Robert's likes to design pieces that are easy to wear. Her peplum floral dress with peekaboo panel in the back is a piece the designer feels serves both style and function.
"It's a pretty dress that is still comfortable and stretchy," Roberts said.
22-year-old Keisha Audrey Sakata of K.A. Designs is thrilled to be among one of Fashion week San Diego's designers.
Her collection for fashion week is inspired by other cultures.
"My inspiration is from nomadic tribes in Africa and India. My line has a bohemian vibe," Sakata said.
You can find K.A designs at Graffiti Beach in South Park.