Photo Credit: San Diego Historical Society
  • Photo Credit: San Diego Historical Society
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Floyd Smith and Larry Gordon, 1963. The duo started Gordon and Smith Surfboards four years earlier.

A local surfboard shaper, who did fiberglass work for Gordon and Smith in the ’70s, says for each fin he glassed on a surfboard they wanted to pay him four dollars; another board manufacturer paid ten dollars each. When the shaper asked why they weren’t willing to pay more, he was told that they could offer a steady amount of work. The shaper moved on, understanding that such an arrangement would cut into his surf time.

Gordon and Smith worked their business into an international enterprise that still thrives.

To order this photo please contact the San Diego Historical Society at sdhscollections@sandiegohistory.org.
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