“Including the champagne and a gallon of gold body paint, it ran about $30,000,” says Michael Page of a 3D video recently shot by PassmoreLab, the local visual production firm at which he works.
(Page is better known for performing and recording bass with Iggy Pop, David Bowie, Chubby Checker, Jerry Lee Lewis, and New York Dolls guitarist Sylvain Sylvain.)
“We shot the entire project in one long day but spent a considerably longer time building the sets and even longer time cleaning up afterwards. The cost for a 3D production is significantly more than 2D, partially due to the complex editing processes.”
PassmoreLab didn’t recruit a local band for the video (which included “taxidermy and glam ghouls spewing metallic body fluids,” according to Page) but used a New York City band, the Semi Precious Weapons.
“The band was awesome and ripe for 3D,” says Page. “The front man Justin is so full of energy and so animated.… They seemed to muster up an artistic concoction that had similar tastes and sensibilities as my old cronies the New York Dolls, sprinkled with a bit of Iggy Pop flavoring.”
“Magnetic Baby” was shot in San Diego, in both 3D and 2D format.
“We are interested in releasing the 3D version in Japan, where they have been successfully broadcasting 3D television for a while now.”
Why did PassmoreLab make the investment?
The company owner says, “PassmoreLab is in the business of producing films and as part of this function finances and performs production services in exchange for back-end revenue off the resulting content.”
– Jay Allen Sanford