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“Including the champagne and a gallon of gold body paint, it ran about $30,000,” says Michael Page of a 3D video recently shot by PassmoreLab, the local visual production firm at which he works.

(Page is better known for performing and recording bass with Iggy Pop, David Bowie, Chubby Checker, Jerry Lee Lewis, and New York Dolls guitarist Sylvain Sylvain.)

“We shot the entire project in one long day but spent a considerably longer time building the sets and even longer time cleaning up afterwards. The cost for a 3D production is significantly more than 2D, partially due to the complex editing processes.”

PassmoreLab didn’t recruit a local band for the video (which included “taxidermy and glam ghouls spewing metallic body fluids,” according to Page) but used a New York City band, the Semi Precious Weapons.

“The band was awesome and ripe for 3D,” says Page. “The front man Justin is so full of energy and so animated.… They seemed to muster up an artistic concoction that had similar tastes and sensibilities as my old cronies the New York Dolls, sprinkled with a bit of Iggy Pop flavoring.”

“Magnetic Baby” was shot in San Diego, in both 3D and 2D format.

“We are interested in releasing the 3D version in Japan, where they have been successfully broadcasting 3D television for a while now.”

Why did PassmoreLab make the investment?

The company owner says, “PassmoreLab is in the business of producing films and as part of this function finances and performs production services in exchange for back-end revenue off the resulting content.”

– Jay Allen Sanford

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Jay Allen Sanford Nov. 5, 2008 @ 12:32 p.m.

Page grew up in North Park and lives near Banker’s Hill. The Kearny High graduate (1968) tells the Reader “Iggy introduced me to Johnny Depp around ‘92, and Johnny put me in charge of throwing a band together with him, the Vipers. However, that project ended up clashing with his movie shooting, so that’s when I bailed on live road gigs, in favor of working at home, scoring for films.”

Regarding other PassmoreLab 3D projects, Page says “We teamed up with rock photographer Bob Gruen, to convert his well-known iconic images to a format that can be viewed on stereoscopic displays.”

Gruen was the personal photographer for John Lennon and Yoko Ono, and served as tour photographer for the Clash and Kiss. His extensive photo archive includes the Rolling Stones, the Ramones, Elvis Presley, Bob Dylan, the Talking Heads, Led Zeppelin, Muddy Waters, Patti Smith, Bo Diddley, Blondie, Bob Marley, and the Sex Pistols.

As for why PassmoreLab made the investment in a Semi Precious Weapons vid, Page says that - because of the production - "MGM came down from L.A. to meet with us...Warner Brothers followed in the afternoon. Yup, right here in sleepy lil Dago, they came to us. We're all about the art, about being a futuristic cutting-edge experimental lab, not a production company...We don't need no stinkin' badges. Or motives. Just like The Reader :-)"

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matohato Nov. 8, 2008 @ 12:26 p.m.

Thanks JayAllen. What album(s) did he collaborate on with Bowie?

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