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In 2006, she shifted over to a Cab from Howell Mountain's Ink Grade Vineyard but stayed with the Syrah. And in '07, she'll be adding Roussanne from Santa Barbara. "I do want a consistency from the label, but at the same time, I love the way that Crushpad allows you to move in different directions. My focus will be Cabs and Rhones, probably."

The decision to take on an esoteric white like Roussanne may have been helped along by a friend who lives two blocks down the road in Carlsbad. In 2005, she made a Roussanne/Marsanne/Viognier blend that Mr. Sherman declared his favorite white wine in all the land. It turns out that Flying Wine was only the first San Diego Crushpad wine; several others have followed. Locals "were calling Crushpad and asking, 'Is there someone I can talk to?' So Crushpad called me. We exchange bottles, and we get together for dinners." And now that the company's online forum — Crushnet — is active, "It gives us a chance to bounce ideas around as far as going commercial."

Sherman is just about ready to hit the sales circuit — "I have two wines to offer right now, and two more being bottled in July. I'm hoping to sell it locally in a few wine shops, and a few select restaurants, probably in North County. Hopefully, there will be a little tie-in." She may be on to something: in a town that is sometimes still leery about its homegrown product, she's a local winemaker offering medal-winning Napa Cabernet. What's not to love?

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