The biggest box-office flop in Sports Arena history may have occurred on June 1. Radio station 103.7 Free FM had announced for weeks that its morning-show cohost and former Partridge Family member Danny Bonaduce would be boxing as one of the headliners of "Rockbox," a combination boxing match/rock concert. P.O.D. and Helmet were booked to perform.
"This is something you would expect to find in the Midwest," says a music-biz insider about the pairing of events. "A show like this is about as un--San Diego as you can get."
Two hundred tickets ranging in price from $19 to $59 were sold. The Sports Arena can hold up to 15,000.
Free FM program director Jim Daniels says it was not his station's idea to mix a couple of bands with celebrity boxing. P.O.D. agent Larry Webman says the event was the brainchild of promoter Bruce Bellocchi of a local company called Guts Fighting Incorporated.
"[P.O.D. was] playing that date because someone in [P.O.D.'s] camp was friends with the promoter," says Webman. "They were doing it just for expenses." Webman wouldn't comment on whether or not P.O.D. was reimbursed.
Other Sports Arena loss leaders include a May 13, 2006, rodeo/country music concert. By the time headliner Chris Cagle performed, one patron estimated there were 200 fans in the arena. A sound tech recalls that a 15-artist 2002 rap concert with KRS-One, Mos Def, and the Roots sold 300 tickets.