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Tourism up...sort of

SD visitor industry improving, but still lags pre-recession levels

The hotel business is picking up in San Diego, according to Smith Travel Research. October occupancy was 70.2% vs 66.1% a year earlier. Year to date, occupancy was 73.2% vs. 70.6% for the same period a year ago. However, tourism expert Jerry Morrison of Encinitas points out that San Diego still lags pre-recssion 2007 levels. October 2012 occupancy of 70.2% trails the 73.4% of October 2007. Average daily room rate lagged $132.89 to $135.99 and revenue per available room was down 6.5% to $93.33. Other West Coast markets San Francisco, Orange County and Los Angeles all did better than San Diego, as did the nation. San Diego occupancy in October of this year also lagged San Francisco, Orange County, Los Angeles, and the nation.

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Semper WHY?

The hotel business is picking up in San Diego, according to Smith Travel Research. October occupancy was 70.2% vs 66.1% a year earlier. Year to date, occupancy was 73.2% vs. 70.6% for the same period a year ago. However, tourism expert Jerry Morrison of Encinitas points out that San Diego still lags pre-recssion 2007 levels. October 2012 occupancy of 70.2% trails the 73.4% of October 2007. Average daily room rate lagged $132.89 to $135.99 and revenue per available room was down 6.5% to $93.33. Other West Coast markets San Francisco, Orange County and Los Angeles all did better than San Diego, as did the nation. San Diego occupancy in October of this year also lagged San Francisco, Orange County, Los Angeles, and the nation.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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