Molly Malone's in Ramona is home to "the world's first Internet concert club," according to the online 420 Channel. Organizer Jay Znamirowski uses three cameras to film performances, which he edits and then puts up on YouTube.

"There's no cover for these shows," says Znamirowski. "We compensate the bands with free food, drinks, and two fully mastered videos from their show."

What good is this venture to the club?

"Molly Malone's has excellent band facilities, and the owner -- also a musician -- wants to eventually be on par with the Casbah and draw people from all over town."

Znamirowski, who plays in a cover band called Trunk Monkey, finances the video production from his day job as Web designer.

"I don't make anything [at Molly Malone's]," he says, "but the hope is that, if 420 takes off, I'll attract investors, advertisers, maybe some sponsorships."

As for the 420 Channel name, "I may have actually been short-sighted in my choice of what to name the thing," Znamirowski noted on a blog. "Appearing on something named after [marijuana] culture could create a problem.... I thought it was a great marketing tag that would be easy to remember." The next filming takes place July 6, with Union Square from Sweden.

Znamirowski invites local bands to perform for uploads. Videos by locals Revenge Club, a Conscious Few, Decompression, and Safety Orange can already be found on the420channel.com.